[REVISION HISTORY]

Haikyuu!! 2026 promotional collaborations

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2026-09-07 02:19 UTC → 2026-09-13 09:53 UTC · added ~~removed~~

In July 2026, the *Haikyuu!!* franchise rolled out a series of summer promotions across Japan. The first initiative, announced on 22 July, introduced a three-dimensional Ichiban Kuji lottery featuring figurines of Hinata Shōyō, Kageyama Tōyū, and Yamaguchi Tadashi. The lottery, which includes items such as plush mascots and perpetual calendars, was set to launch on 15 August at Lawson stores and online. Simultaneously, a “Welcome Sendai!!” campaign by JR East was scheduled from 19 August to 31 October, featuring station signage with characters in staff uniforms, an AR audio experience via the Locatone app, and a temporary shop at Sendai Station. On 24 July, a partnership with kamaboko maker Kanzaki was revealed. This limited-edition line, featuring Hinata and Kageyama, offered premium fish cake packs and tempura-style snacks accompanied by character keychains. These were available throughout August at venues including Sendai Station and online. Expanding its retail presence, the franchise also announced a “Trading Scene Series” through the retailer AMNIBUS. Available for order from 7 August, this collection includes acrylic stands, keychains, L-size photo cards, tin badges, and multi-desk mats featuring school banners for characters such as Kenma Kozume, Keiji Akaashi, Shoyo Hinata, and Tobio Kageyama. Customers ordering full boxes of certain items may receive exclusive AMNIBUS limited edition bonuses, such as specific character badges and cards. Pre-orders for this range of themed goods remain available through 9 September 2026. ~~These commercial efforts follow the significant global success~~ In September 2026, Shobido announced a new line of ~~the franchise,~~ functional lifestyle goods featuring characters including ~~the theatrical release “Haikyuu!! The Dumpster Battle,”~~ Shoyo Hinata, Tobio Kageyama, Kei Tsukishima, Kenma Kozume, and ~~precede upcoming 2027 projects such as~~ Tetsuro Kuroo. This collection, consisting of hairbands, eco-bags with pouches, plushie card holders, and tote bags, opens for pre-order on 10 September via the ~~film “Haikyuu!! VS Little Giant.”~~ Shobido online store, with general sales expected in late January 2027.

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