[REVISION HISTORY]

Halloween marketing, entertainment, and health in Brazil

9 recorded revisions of this situation.

What changed

2026-11-01 06:41 UTC → 2026-11-01 14:22 UTC · added ~~removed~~

Companies in Brazil are increasingly utilizing Halloween as a significant period for marketing campaigns and product innovation. In the food and finance sectors, Burger King and Serasa have partnered for a second year on a campaign titled “Quem tem medo do score?”, which encourages consumers to check credit scores to redeem free sandwiches. Other brands, such as Baygon, have launched creative campaigns that invert traditional horror tropes, while Fanta has introduced a limited edition flavor through a partnership with Paramount+. Additionally, the company Ücompany has launched ÜBrew, a non-alcoholic, protein-enriched beer. Recent marketing efforts also include the fast-food chain Bob’s, which uses horror-themed humor, and the delivery platform iFood, which runs seasonal campaigns. Major streaming platforms and cinemas are highlighting seasonal horror and suspense content. ~~Prime Video~~ Netflix features titles such as ~~“Apocalipse Z: Novo Mundo” and “Until Dawn: Noite de Terror”. Netflix has included~~ “The Purge”, “Frankenstein” by Guillermo del Toro, and “Halloween”, while also highlighting the miniseries ~~“Profundezas” and thematic connections~~ “Profundezas”, which has reached number one rankings in ~~series like “Squid Game”.~~ 83 countries. Prime Video features “Apocalipse Z: Novo Mundo” and “Until Dawn: Noite de Terror”. Disney+ offers the “Alien” franchise and the suspense thriller “O Convento”. Other services are participating through themed collections, such as Crunchyroll’s anime selections including “Chainsaw Man”, “Attack on Titan”, and “Tokyo Ghoul”, and Shudder’s “Season of Screams” ~~event, which has been extended through December.~~ event. In Brazil, the Kinoplex cinema chain is running a “Semana do Susto” campaign, offering discounted tickets for horror films. Notably, some Brazilian indie developers are promoting “Dia do Saci” on October 31, featuring psychological horror games like “Saci: A Caçada Macabra” to celebrate national folklore.

Versions

Select a version to see what changed compared to the one before it.