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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 13 days · First seen · Last updated

Hepsiburada fitness product sales growth

Overview

Data from the Turkish e-commerce platform Hepsiburada indicates a significant surge in the sales of fitness and conditioning products during the first seven months of 2026.

Treadmills were identified as the top-selling item, experiencing a 235 percent increase in demand in March compared to the previous year. Other categories showing substantial growth include pull-up and push-up bars (82 percent), pilates and yoga equipment (80 percent), and dumbbells and weight plates (79 percent).

Growth was also observed in sportswear and nutrition, with shorts sales increasing by approximately 100 percent, creatine sales rising by about 137 percent, and protein powder sales increasing by approximately 101 percent.

Entities

Hepsiburada · Turkey · FutureBright

Timeline

  1. 23 days ago

    [BUSINESS] 3 sources
    Hepsiburada reports 60% surge in fitness and conditioning product sales

    Hepsiburada reports a 60% increase in fitness and conditioning product sales in the first seven months of 2026, led by high demand for treadmills, pilates equipment, and sports nutrition.

  2. about 1 month ago

    [BUSINESS] 4 sources
    Hepsiburada reports 50% rise in sunscreen sales as e‑commerce dominates Turkish market

    Hepsiburada’s research with FutureBright shows Turkish online sunscreen sales up 50%, with e‑commerce leading purchases, year‑round use, and rising interest in SPF‑rich skincare.

Sources

apjii.or.id · kayseri.net.tr · medyagazete.com