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HercLeon anti‑odor shirt launch

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2026-08-06 11:13 UTC → 2026-08-12 17:43 UTC · added ~~removed~~

American startup HercLeon introduced the HercShirt V5.0, a t‑shirt marketed as staying odor‑free for up to 30 days without washing. The garment incorporates seven engineered elements—copper, silver, zinc, gold, volcanic ash and two proprietary components—woven into the fabric to provide antimicrobial and odor‑absorbing properties. The product is offered in three protection levels: a Budget version lasting three days, a Standard version for two weeks, and a Max version that maintains freshness for a month. Prices range from $39 for the Budget model to $79 for the Standard model, with a higher‑priced Max tier. Initial shipments are planned for early November, starting with a black color option and later expanding to additional colors. HercLeon notes that the shirt does not replace personal hygiene; stains and heavy dirt still require washing, and the 30‑day claim has not been independently verified by scientific studies. A crowdfunding campaign for the product successfully raised more than $275,000.

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