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2026-07-28 10:58 UTC → 2026-07-29 21:01 UTC ·
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In late July 2026, former ITV presenter Holly Willoughby launched her Willoughby’s self‑financed YouTube lifestyle series channel "Together" launched on 28 July, July 2026, delivering two episodes per week. Produced week and produced by Hungry Bear Media—the company founded Media, the firm run by her husband Dan Baldwin—the show is billed as an unscripted, unfiltered space covering cooking, health, fashion and conversation, with recurring segments such as Talk, Cook, Look Good, Better and Hang Out. Baldwin. The debut 50‑minute episode featured actor Stanley Tucci preparing a pasta alla nerano courgette‑pasta dish and included product placement for a £799 GreenPan cookware; cookware set, as well as sponsorship from the series is also sponsored by weight‑loss brand Voy, which appears in on‑screen health references. Voy. Critical response has been mixed: remained mixed but leaned negative: The Telegraph gave awarded one star, The Times two, while The Guardian and The Mirror each gave three. Reviewers noted three each, citing the challenge of shifting Willoughby’s traditionally TV‑savvy audience to YouTube’s younger, more male‑skewed platform long runtime, forced profanity, and questioned whether an uneasy host‑guest dynamic. Audience figures were modest; within the pre‑recorded format can match first 24 hours the spontaneity of her former show. video attracted roughly 41,000 views and 11,000 new subscribers, with daily view counts hovering around 35,000. Willoughby shared highlighted a light‑hearted clip of moment on BBC Radio 2, noting her teenage daughter Belle reacting daughter’s amused reaction to a typical YouTube call‑to‑action, adding a personal touch call‑to‑action. Analysts continue to watch the launch. Earlier reports had highlighted funding and production pressures creating tension between Willoughby and Baldwin, and analysts warned of audience‑migration hurdles. The series proceeds amid both optimism and ongoing scrutiny of its series’ commercial and creative viability. viability as it navigates audience‑migration challenges and mixed critical feedback.