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Hong Kong “Only in Hong Kong” tourism campaign

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-07-30 06:02 UTC → 2026-08-07 01:52 UTC · added removed

The Hong Kong Tourism Board (HKTB) launched the global “Only in Hong Kong” campaign in mid‑July 2026, debuting a TV its first television commercial on 19 July after a week‑long digital and social‑media push. The campaign positions campaign, under the city as “Asia’s World City” and uses slogan “A City Made to See. A City Made to Feel.”, showcases everyday scenes—Star Hong Kong experiences – Star Ferry rides, skyline hikes, Mahjong tram trips, mahjong games, hidden beaches, beaches and events at the new Kai Tak Stadium—to Stadium – to convey four core attributes: diversity, vibrancy, contrast and world‑class quality. Sixteen signature colours, colours link each linked visual element to a local tradition or neighbourhood, reinforce the visual identity. neighbourhood. Following the initial rollout, launch, HKTB announced a global expansion under expanded the slogan “A City Made to See. A City Made rollout to Feel.” The next phase targets target Australian and New Zealand travellers, a market markets that saw recorded a 20 % rise in Australian arrivals and a 13 % rise in New Zealand arrivals in the first half of 2026. The rollout will begin phase begins with high‑impact digital and social media, then extend to adds television, local media and outdoor advertising across 20 source markets. Media trips for influencers markets, complemented by influencer and content creators are planned media trips. July visitor arrivals reached about 4.5 million, a 2.6 % increase year‑on‑year, while overall visitor spending fell 44 % to showcase the same signature attractions HK$1,975 billion. Officials highlighted a shift toward experience‑focused tourism and experiences. Overall, the campaign continues to blend urban‑natural contrasts with authentic local culture, aiming called for Greater Bay Area cooperation to sustain and grow international visitor numbers. offer multi‑stop travel products.

Versions

  1. 2026-08-07 01:52 UTC Hong Kong “Only in Hong Kong” tourism campaign
  2. 2026-07-30 06:02 UTC Hong Kong “Only in Hong Kong” tourism campaign

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