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Honor Magic 9 series launch and European expansion plans

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2026-10-25 04:14 UTC → 2026-10-26 10:37 UTC · added ~~removed~~

The Honor Magic 9 series officially launched in China on September 28, featuring three models: the standard Magic 9, the high-end Magic 9 Pro Max, and the extreme Magic 9 Super Edition. The Pro Max serves as a “handheld cinema system” developed with German optics manufacturer ARRI, integrating ARRI Image Science, LogC3, and Wide Gamut 3 for professional color management. It features a dual 200-megapixel camera system, a 6.8-inch LTPO OLED display with 10,000 nits peak brightness, and an 8,800mAh battery. The Super Edition is distinguished by a massive 11,000mAh battery and an active cooling fan, while the standard model offers a more compact 6.37-inch design with an 8,000mAh battery. Following the China launch, Honor reported that top-tier lineup sales were over 70% higher on the third day compared to the previous generation, despite initial stock shortages. In Hong Kong, parallel imports have appeared with prices ranging from approximately $7,650 to $9,980 HKD. Honor has confirmed a European expansion scheduled for January 2027, specifically targeting the United Kingdom and France. The Magic 9 Pro Max is expected to be a primary focus for these markets, likely offering 12GB of RAM and 256GB or 512GB of storage. Additionally, Honor has announced a dedicated launch event in Hong Kong on November 4 for the Magic 9 Pro Max, which will detail local specifications and pricing. This event is expected to highlight the device’s ARRI cinema mode, which includes a 2.39:1 aspect ratio and an ARRI color library with 87 grading solutions. According to Honor’s Global Chief Marketing Officer, Guan Haitao, the Magic 9 series has emerged as the top-selling Android flagship launched in 2026. Industry reports suggest the series reached approximately 390,000 activations by week 42, a success attributed to competitive pricing and the ARRI-developed photographic technology.

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