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Hyundai Motor Group and Ford compete for U.S. market third

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2026-09-28 00:50 UTC → 2026-10-04 20:52 UTC · added removed

Hyundai Motor Group and Ford compete for U.S. market share growth third

Hyundai Motor Group is projected to surpass in a tight competition with Ford for third place in the U.S. quarterly sales for light vehicle market. While earlier projections suggested the group might surpass Ford in the third quarter of 2026, potentially claiming third place in the market behind General Motors and Toyota. Forecasts from Cox Automotive suggest actual results show a narrow gap. Ford maintained its rank with 509,764 total sales, a 6.6% year-over-year decrease, while the combined sales of Hyundai, Kia, and Genesis will reach 511,421 units, representing a 6.5% increase from reached 506,200 units. When specifically comparing light vehicles, the previous year, while Ford is expected to see a 7.1% decline. This market shift is attributed margin between the two companies narrowed to a strategic focus on hybrid electric vehicles (HEV) just 1,195 units. Ford’s performance was supported by demand for F-Series pickups and large SUVs as consumer demand moves away from pure electric vehicles. Specific growth drivers include like the Hyundai Tucson Bronco and a significant surge in Kia hybrid sales. Additionally, Explorer, though sales were hindered by the group has reached a milestone phase-out of 15 million cumulative recreational models such as the Escape and Lincoln Corsair, alongside declining electric vehicle (RV) sales sales. Hyundai Motor Group’s performance was driven by record-breaking third-quarter results for both Hyundai and Kia, fueled by high demand for hybrid models and SUVs. Kia reported an 8% increase in sales, reaching a quarterly high, while Hyundai saw a 3% increase. Analysts suggest the United States since 1994. fourth-quarter outcome may depend on Kia’s momentum as Ford attempts to normalize production following recent supply chain issues.

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  1. 2026-10-04 20:52 UTC Hyundai Motor Group and Ford compete for U.S. market third
  2. 2026-09-28 00:50 UTC Hyundai Motor Group U.S. market share growth

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