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Indian festive season consumer trends

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2026-09-11 13:57 UTC → 2026-09-30 13:31 UTC · added removed

Indian brands are adapting their marketing strategies for the 2026 festive season by focusing on consumer decision-making journeys rather than traditional calendar-based planning. Experts note that consumer intent often begins well before peak sale periods. Specific campaigns for Janmashtami 2026 have been launched by various companies, including HDFC Mutual Fund, Indus Towers, Asian Paints, and SKICORP Group, focusing on themes such as financial empowerment, connectivity, and home innovation. Data regarding festive buying intent shows significant regional variations across major Indian cities. In Mumbai, there is strong cities, with Mumbai showing momentum in electrical goods, lighting, air conditioners, goods and consumer electronics. In the Delhi NCR region, seeing growth is most prominent in digital services, apparel, and cosmetics. Other Recent data indicates a major cities, including Chennai, Kolkata, shift toward digital and Bengaluru, reflect social media for product discovery. A Deloitte India report suggests that nearly 80% of home shoppers now discover products through social media, driven by younger homeowners. This trend coincides with a diverse landscape projected growth in the Indian home and household market, which could reach USD 260 billion by 2030. According to the Integral Ad Science (IAS) Holiday Shopping India 2026 Report, 91% of consumer interest across technology, mobility, consumers find online advertising helpful for discovering products and beauty sectors. promotions during the festive season. Digital shopping is expected to be dominant, with 84% of consumers intending to conduct most or all of their festive shopping online, primarily via mobile devices. Additionally, there is an increasing reliance on artificial intelligence, as 38% of consumers plan to use AI tools for product research and gift ideas, an increase from 32% the previous year.

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  1. 2026-09-30 13:31 UTC Indian festive season consumer trends
  2. 2026-09-11 13:57 UTC Indian festive season consumer trends

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