Indian water purifier market developments

In late June 2026, Kent RO Systems introduced the KENT Sapphire RO water purifier, highlighting a multi‑stage filtration system that combines reverse osmosis, UV, UF, alkaline treatment, copper infusion and TDS control. Priced at about ₹25,000, the product emphasized health‑focused features such as a high pH and mineral retention.

Less than a month later, the market showed heightened activity around service and pricing. Bangalore‑based Localramu promoted same‑day doorstep repairs for a range of purifier technologies, while retailers Urban Company and Aquaguard launched weekend promotions that offered up to 50 % discounts on smart purifiers featuring similar copper‑enrichment and extended warranties. The promotions targeted models priced between roughly ₹13,500 and ₹19,000, indicating competitive pricing and an emphasis on after‑sales support.

Together, the launch and subsequent promotional and repair initiatives illustrate a rapidly evolving Indian water‑purifier sector focused on advanced filtration features, aggressive pricing, and expanded service networks.