[REVISION HISTORY]

Indonesian National Customer Day 2026 initiatives

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-09-07 02:29 UTC → 2026-09-11 01:26 UTC · added ~~removed~~

In observance of National Customer Day 2026, various Indonesian corporations and state-owned enterprises launched initiatives focused on service improvement, digital transformation, and corporate integrity. Initial efforts included direct customer engagement and the promotion of digital services by financial, social security, and logistics institutions. For example, BPJS Ketenagakerjaan emphasized proactive service and economic empowerment, while transportation and retail sectors focused on passenger interaction and omnichannel experiences. Subsequent reports highlighted a focus on governance and advanced technology. PT Pelindo Jasa Maritim (PJM) emphasized service integrity through strengthened Good Corporate Governance and anti-bribery ~~systems. Simultaneously,~~ systems, while technology firms like PT Lintasarta introduced programs ~~to support~~ supporting digital ~~transformation, including specialized offerings for~~ transformation through Cloud ~~services,~~ services and generative ~~AI,~~ AI. Recent activities have seen Indonesian banks implementing localized and ~~AI-based security testing.~~ cultural themes to celebrate the occasion. Bank Jateng conducted celebrations under the theme #Thinkcustomer across Central Java, Yogyakarta, and Jakarta, where staff wore farmer-themed attire to support local MSMEs and provided vegetable packages to clients. Similarly, BRI’s Otista Branch Office utilized traditional Indonesian textiles (wastra Nusantara) to provide a humanistic service experience aimed at strengthening customer loyalty.

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