Instagram hashtag strategy for creators

Early coverage (July 27) described Instagram hashtags as the platform’s core discovery tool and recommended a mixed approach of niche and medium‑sized tags, with tools like Linktree’s generator to automate selection. The guidance highlighted how well‑planned hashtag use can extend post lifespan, grow audiences, and drive revenue for influencers and brands.

A follow‑up piece (July 29) refined the advice, proposing a three‑tier system—hyper‑specific, mid‑size, and avoidance of generic tags—for friendship‑focused content. It cited a Manchester creator whose reel views jumped from a few hundred to tens of thousands after adopting the tiered method, and added caption suggestions. The later guide also extended the strategy to TikTok and stressed the importance of strong opening seconds, positioning hashtags as a way to attract a warm, interest‑based audience rather than purely random discovery.