[REVISION HISTORY]

iPhone 18 Pro global launch and iPhone Duo announcement

Updated 18 times since CLSTR started tracking revisions of this situation.

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2026-09-19 19:42 UTC → 2026-09-21 07:55 UTC · added ~~removed~~

The global launch of the iPhone 18 Pro series has triggered massive consumer demand, characterized by overnight queues at retail locations in India, the UAE, Malaysia, and major cities including New York, London, Milan, and Sydney. In China, pre-orders for the Pro models exceeded 7 million units, with high demand noted in cities such as Hangzhou and ~~Shenzhen.~~ Shenzhen, particularly for the new Burgundy color. To manage this high demand, Apple implemented purchase limits in certain regions, such as Hong Kong, restricting customers to two units per model. Technologically, the series features the A20 Pro chip, built on a 2nm process, which offers up to 20% faster CPU performance and 40% faster GPU performance compared to the previous generation. The chip includes a dual 16-core Neural Engine to enhance on-device AI. Hardware upgrades include a redesigned vapor-chamber cooling ~~system,~~ system and a 48MP Fusion Main camera with a variable aperture ranging from ƒ/1.48 to ƒ/4.0. ~~The devices run on the~~ This camera system achieved a DXOMARK score of 172, ranking second globally, while its video recording score of 176 points set a new ~~iOS 27, which integrates advanced Apple Intelligence capabilities.~~ platform high. Connectivity varies by model, with the iPhone 18 Pro reportedly using an in-house C2 modem, while the Pro Max utilizes the Qualcomm Snapdragon X80. While Apple claims the Pro Max model offers up to 45 hours of video playback, independent testing by Tom’s Guide recorded an average of 18 hours and 27 minutes of continuous heavy use. Retail activity has been marked by high-profile interest in India and a notable appearance by Apple’s CEO, John Ternus, at the Fifth Avenue store in New York. However, the ~~launch has not been without friction; the~~ Milan store in Italy experienced protests from employees seeking improved working conditions. ~~Global pricing remains highly variable due to local taxes and import costs, with prices in India and Turkey significantly higher than in the US.~~ Market attention is now shifting toward the upcoming iPhone Duo, a foldable device scheduled for pre-orders on October 16 and release on October 23.

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