Italian clubs roll out 2026‑27 kits

In late July 2026, U.S. Cremonese introduced its 2026/27 home jersey, featuring gray‑red zigzag stripes, an anthracite‑gray open collar and recycled‑fabric details, with a discount for season‑ticket holders. A few days later, Serie A side Spezia Calcio revealed its 2026/27 home kit—a white shirt with thin black vertical pinstripes and a "1906‑2026" anniversary graphic—intended for Serie C following the club’s relegation. On the same day, SSC Napoli unveiled a bright‑red third kit produced by EA7, incorporating sky‑blue and white striped detailing on the collar and cuffs as a nod to the club’s iconic 1986‑87 shirt during its centenary celebrations.

On 4 August 2026, Napoli added further details, confirming the third kit commemorates the club’s centenary and the 40th anniversary of its first Serie A title. The design includes a polo‑style collar, inverted placement of the Napoli crest and EA7 logo, white and sky‑blue trim, and a “ceNto” logo inside the neck. NFC‑enabled patches provide owners with exclusive digital content, and early fan reactions have praised the blend of heritage and modern technology.

These releases illustrate a coordinated rollout of new apparel across Italian football clubs for the upcoming season, blending historic references with sustainable and digital innovations.