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Italian coffee consumption and culture trends

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2026-09-25 12:41 UTC → 2026-09-28 13:21 UTC · added ~~removed~~

The Italian coffee sector is experiencing shifts in consumption habits and cultural engagement. In the professional and hospitality segments, there is a growing focus on evolving rituals, with Nespresso Professional utilizing Milan as a testing ground for new service models and formats to address changing workplace and hospitality needs. Simultaneously, there is a rising interest in coffee culture and home brewing. Cultural celebrations, such as those hosted by Gran Caffè Gambrinus in Naples, highlight historical extraction techniques and support the UNESCO candidacy for the ‘Italian Espresso Coffee Ritual’. This cultural emphasis coincides with a significant consumer trend toward professional-grade home equipment, evidenced by a 24.1% increase in online searches for automatic bean-to-cup coffee machines. Regional celebrations continue to reinforce these cultural ties. In Avellino, the fourth edition of the Festa del Caffè at Bar Caffeoveggenza aims to transform the daily ritual into a cultural experience through poetry, theater, and tastings. In Naples, Gran Caffè Gambrinus is marking International Coffee Day with an open day in the Salone degli Specchi, showcasing historical equipment and extraction techniques. These activities align with the Comunità del Rito del Caffè Espresso d’Italia’s efforts regarding the UNESCO candidacy and include the ‘Un caffè per Fondazione Telethon’ fundraising campaign.

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