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Milan Fashion Week SS27 concludes with creative shifts

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2026-09-29 17:08 UTC → 2026-09-29 23:39 UTC · added ~~removed~~

The Spring/Summer 2027 Milan Fashion Week has concluded, marking a definitive shift toward maximalism, texture, and bold silhouettes. Moving away from strict minimalism, the season emphasized midi and pencil skirts, notably in Prada’s 63-look collection, alongside sheer fabrics and boudoir-inspired elements such as lace and bra tops from brands including Fendi and Dolce & Gabbana. The season was defined by significant creative transitions and debuts. Following the death of Giorgio Armani, Silvana Armani presented the house’s first womenswear collection, titled ‘Evolution’, which centered on structured jackets and 1980s-inspired silhouettes. Moschino debuted new creative directors Simone Rizzo and Loris Messina with a show staged atop a parking garage, moving away from previous cartoonish styles toward a more grounded aesthetic. Ferragamo, under Maximilian Davis, also introduced a desert-inspired collection featuring linen, cotton, and leather with an emphasis on belts and transparency. Gucci and Fendi showcased new directions under leaders such as Demna and Maria Grazia Chiuri. Cultural highlights included the fifth edition of Vogue World in the Galleria Vittorio Emanuele II, which integrated robotics and technology into the spectacle, blending traditional Italian craftsmanship with modern elements. The week comprised approximately 211 scheduled appointments, including 60 runway shows, reinforcing Milan’s status as a global hub for luxury and the importance of the ‘Made in Italy’ identity amidst evolving global economic and geopolitical landscapes. Discussions also emerged regarding the cultural meaning of clothing and the role of human craftsmanship in an increasingly automated industry. This season follows earlier political engagement from Prime Minister Giorgia Meloni, who attended the opening gala. Her presence coincided with economic challenges, including an 8% decline in annual fashion revenues since 2023, and social scrutiny regarding the Vogue World event’s sponsorship by Eli Lilly.

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