[REVISION HISTORY]

Italian television viewership trends

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What changed

2026-08-16 00:49 UTC → 2026-08-23 10:14 UTC · added ~~removed~~

In August 2026, Italian television viewership reflected a diverse range of programming across major networks. On August 5, the French adventure-comedy film ‘Teo e Zodi – Un cammello per amico’ aired on Rai 1, attracting approximately 1.8 million viewers and a 23% audience share. This performance placed it among the most-watched programs of the night, alongside ‘Far Away’ and the film ‘Oppenheimer’ on Canale 5. By ~~August 14,~~ mid-August, viewership patterns shifted toward musical tributes and sporting events. On August 14, Rai 1’s musical tribute ‘Viva Mogol! Con i grandi della ~~musica’~~ musica’, hosted by Massimo Giletti, drew 1,552,000 ~~viewers, while~~ viewers (17.1% share). Rai 2 saw significant engagement with the European Athletics Championships, which attracted 1,928,000 ~~viewers. Other programming included~~ viewers (15.6% share), while Canale 5’s ‘L’Erede’ on reached 1,369,000 viewers. On August 22, Mediaset showed dominance in prime time. Canale ~~5 and various football broadcasts.~~ 5’s ‘Ciao Darwin 9’ secured the highest viewership with 1,307,000 viewers (14.7% share), while Rai 1’s film ‘Tutta un’altra vita’ drew 1,209,000 viewers (11.1% share). In the access prime time slot, Canale 5’s ‘La Ruota della Fortuna’ led with 2,604,000 viewers (21.5% share), whereas Rai 1’s ‘L’Eredità Summer’ fell below two million viewers. Additionally, Rai 3’s ‘La Notte della Taranta’ saw growth, attracting 809,000 viewers (8.5% share) compared to its 2025 performance.

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