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Italian TV ratings: Rai 1 lead persists amid competition

Updated 1 time since CLSTR started tracking revisions of this situation.

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2026-07-31 11:56 UTC → 2026-07-31 17:23 UTC · added removed

The Global Media Intelligence Report of 14 July confirmed that Italy remains Europe’s most‑watched TV market, with daily audience averages above 3½ hours. Rai 1’s flagship talk shows and popular formats such as *Porta a Porta*, *Otto e mezzo*, *DiMartedì*, *Quarta Repubblica*, *Tale e Quale Show*, *Ballando con le Stelle*, *The Voice Senior*, *Affari Tuoi*, *Domenica In* and *Il Grande Fratello Vip* anchored a July 2026 schedule that kept the network ahead in weekly audience share. Rebroadcasts of the medical drama “DOC. Nelle tue mani” on 16 July drew near‑two‑million viewers, reinforcing Rai 1’s lead. The finale of “Linea Verde Illumina Sport e Salute” on 18 July maintained an average audience share above 16 % with peaks over 18 %, underscoring the programme’s strong appeal and its promotion of inclusive sport‑focused public spaces. %. On 30 July, Mediaset’s Canale 5’s live music show “Battiti Live” on Canale 5 captured a 19.8 % prime‑time share, share with 1.915 million viewers, outpacing Rai 1’s drama repeat of the drama “Doc – Nelle Tue Mani 3” (12.3 % share, 1.176 million viewers). In the same slot, Canale 5’s game show “La Ruota della Fortuna” drew 4.123 million viewers (27.8 % share) and its lead‑in “Gira La Ruota della Fortuna” 3.211 million (22.7 %). Nevertheless, Other programmes recorded lower figures, such as “Chicago Med” on Italia 1 (5.6 % share) and “Kilimangiaro Estate” on Rai 3 (4.6 %). Despite these peaks, Rai 1’s “L’Eredità Summer” secured held a solid 16.2 % share in the access‑prime‑time block, and the network’s overall weekly figures remained ahead of competitors. These data points illustrate that while Rai 1 continues to dominate Italy’s television landscape overall, individual nights can see strong challenges from rival networks, reflecting a dynamic ratings environment.

Versions

  1. 2026-07-31 17:23 UTC Italian TV ratings: Rai 1 lead persists amid competition
  2. 2026-07-31 11:56 UTC Italian TV ratings: Rai 1 lead persists amid competition

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