[REVISION HISTORY]
itel brand repositioning and product expansion
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What changed
2026-09-20 09:57 UTC → 2026-09-23 11:50 UTC ·
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itel is attempting to shift its brand perception from a strictly budget-focused manufacturer to a provider of higher-quality hardware. The company aims to demonstrate that its accessible price points do not require compromises in performance, durability, or software experience. As part of this strategy, itel has introduced devices with improved specifications, such as the CITY 100, which features enhanced displays and battery life. This effort continued with the launch of the A300C in India, a rugged smartphone featuring military-grade certification, an octa-core chipset, and a 6,000mAh battery, targeting value-seeking consumers who require durability. The A300C, priced at approximately ₹10,999, features a 6.56-inch HD+ LCD display with a 90Hz refresh rate and is powered by a Unisoc T7100 octa-core chipset. The device includes 4GB of physical RAM, expandable up to 12GB via virtual memory, and 64GB of internal storage. It runs on Android 16 (Go Edition) and holds MIL-STD-810H military-grade certification for durability, having passed US military-standard drop testing, though it lacks official dust or water resistance ratings. Additional hardware includes an 18W charging capability via USB Type-C, an 8MP rear camera, a 5MP front camera, and a side-mounted fingerprint sensor.
Versions
- 2026-09-23 11:50 UTC itel brand repositioning and product expansion
- 2026-09-20 09:57 UTC itel brand repositioning and product expansion
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