[REVISION HISTORY]

Japanese matcha product and retail expansion

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2026-09-06 04:11 UTC → 2026-09-27 06:21 UTC · added ~~removed~~

Various Japanese businesses are expanding the reach of matcha through specialized product lines and retail events. In Miyagi Prefecture, the company Sunny Apricot expanded its matcha product lineup by introducing ‘Premium Grade’ and ‘Select Grade’ starter sets. These sets utilize a specialized shaker to simplify preparation and include organic matcha from Kyoto. The company has also begun supplying confectionery-grade matcha to professional kitchens, such as Restaurant Cache-Cache. In Nagoya, the online brand MAMIDORI ~~announced a limited-time pop-up store at Nagoya Sakae Mitsukoshi following~~ is conducting a ~~successful event at Hankyu Umeda Main Store. The brand offers various matcha sweets, including daifuku and macarons, as part~~ series of ~~an effort~~ pop-up events to increase matcha popularity and address industry ~~challenges like~~ challenges, such as the shortage of successors among tea farmers. Following a successful 10-day event at Hankyu Umeda Main Store where approximately 11,040 units were sold, the brand scheduled a six-day pop-up titled “SAKAE TASTE COLLECTION” at Nagoya Sakae Mitsukoshi from September 16 to September 21, 2026. This event featured products like MAMIDORI Daifuku, madeleines, and macarons, including limited-edition “imperfect” macarons with cracks or damage. MAMIDORI, which uses 100% high-quality matcha from Wazuka, Kyoto, also announced a special sales event in Nakazakicho, Osaka, for October 24, 2026. This event will focus on freshly made madeleines featuring matcha ganache filling and chocolate coating without artificial coloring, alongside other items like daifuku and macarons.

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