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Just Eat Takeaway expands AI voice assistant in Europe

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2026-08-06 15:03 UTC → 2026-08-11 14:33 UTC · added removed

Just Eat Takeaway expands AI voice ordering assistant in Italy Europe

In early August 2026, Just Eat Takeaway introduced an AI‑driven voice assistant for its iOS and Android apps in Italy, allowing users to place orders for meals, groceries, beauty and pharmacy items by speaking naturally. The launch aimed to reduce the “choice overload” consumers face, offering real‑time, personalized recommendations and supporting dozens of languages while complying with GDPR. Initial data showed Italian users typically spent about 7.8 minutes per order, viewed roughly 2.6 restaurants, and considered more than four dishes, with 86% undecided between cuisines. Trials in the United Kingdom indicated the voice interface cut ordering time by around 40% and increased the likelihood of selecting a suggested restaurant by 30%. A follow‑up announcement a few days later highlighted additional features such as a keyboard‑voice toggle for users with visual or mobility impairments and safety protocols to protect user data. By mid-August, Just Eat Takeaway expanded the rollout of the AI-powered assistant across several European markets, including the UK, Germany, Poland, Spain, Austria, Italy, Belgium, and Switzerland. The company also signaled plans tool is available via the company’s website and mobile apps, allowing customers to use natural language to discover restaurants, grocery retailers, and local shops. The assistant can process complex requests involving budgets, dietary needs, or specific occasions, such as requesting ingredients for future enhancements a recipe. Jörg Gerbig, chief corporate development officer, stated the tool aims to “reduce the assistant. friction of decision-making.” Common cuisine requests through the assistant include burgers, pizza, chicken, kebabs, and Indian food.

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  1. 2026-08-11 14:33 UTC Just Eat Takeaway expands AI voice assistant in Europe
  2. 2026-08-06 15:03 UTC Just Eat AI voice ordering in Italy

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