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JustWatch Group launch of JustWatch TV service

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2026-09-18 11:38 UTC → 2026-09-22 01:34 UTC · added ~~removed~~

The JustWatch Group has announced the upcoming launch of JustWatch TV, a new streaming service integrated into its existing app and website. Announced at the Toronto International Film Festival’s content marketplace, the service is scheduled to debut in October across ~~several regions,~~ 12 markets, including the United States, Canada, the United Kingdom, Ireland, Germany, Austria, Switzerland, France, Italy, Spain, Australia, and New Zealand. The Berlin-based company is expanding its business model from a discovery tool used by 50 million monthly users into a direct competitor for viewing time. The platform will employ a multi-tiered ~~business~~ model featuring free ad-supported viewing (AVOD), transactional rental options (TVOD), and an ad-free subscription tier. JustWatch intends to use ~~data from~~ its ~~50 million monthly users~~ consumer demand intelligence and user insights to curate a catalog featuring both popular titles and harder-to-find content. Initial content partners for the launch include Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media. ~~While the~~ The service ~~allows direct viewing,~~ will be integrated into the current JustWatch ecosystem rather than being released as a standalone application, and it is also designed to route users to third-party streaming services.

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