[REVISION HISTORY]

K-beauty trends, aesthetic procedures, and platform growth

Updated 14 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-30 20:03 UTC → 2026-10-02 08:11 UTC · added ~~removed~~

The K-beauty movement continues to drive global trends through social media and television, with specific products gaining viral status. Retailers like Stylevana have highlighted key items for the ‘glass skin’ aesthetic, such as Beauty of Joseon’s Glow Serum and SKIN1004’s Madagascar Centella Hyalu-Cica Water-Fit Sun Serum. The brand Kahi has also seen significant success, particularly with its Wrinkle Bounce Multi Balm, which popularized the portable, ‘swipe-and-go’ format. While the pursuit of ‘glass skin’ remains central, the movement is evolving. Influencers and celebrities have expanded its global reach, but dermatologists have raised concerns regarding intensive 10-step routines. Specialist Natasha Castillo notes that excessive layers can lead to irritation, sensitivity, or breakouts by disrupting the skin barrier. This has prompted the emergence of ‘skinimalism,’ a philosophy advocating for simpler, more effective routines tailored to specific skin needs. Modern K-beauty now emphasizes a flexible framework centered on double cleansing, layered hydration, and sun protection rather than a rigid ten-step mandate. Recent developments emphasize that effective routines rely on intentionality rather than product quantity. To prevent irritation, experts suggest layering serums based on texture and ~~purpose, typically applying thinner, water-based formulas before richer products or oils. Within this framework, Korean brands remain highly regarded for anti-aging~~ purpose. As seasonal shifts occur, skincare trends are increasingly focusing on urea to manage hydration and ~~hydrating formulas, with products~~ texture. At lower concentrations, urea helps skin retain water, while concentrations above 10% provide a keratolytic effect to soften dead skin cells. Within the K-beauty sector, product lines continue to expand, such as ~~Missha Artemisia Calming Essence and Iunik Beta-Glucan~~ the Dr. Althea 345 Relief line. Following the success of its cream, the brand introduced a 345 Relief Serum ~~being utilized~~ designed for sensitive or acne-prone skin. The formula utilizes a specific structure: three ingredients to ~~soothe~~ target irregularities, four for hydration, and ~~hydrate~~ five for soothing the ~~skin as part of specialized regimens.~~ skin.

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