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[SITUATION] · [QUIET] · [TECHNOLOGY]

2 clusters · 3 sources · 17 days · First seen · Last updated

Kaspersky expands partner engagement platforms

Overview

In mid‑July 2026 Kaspersky announced that it had adopted the WebEngage platform to improve its B2B customer engagement, signalling a move toward more data‑driven marketing tools.

By the end of July the company unveiled "Partnerverse," an interactive digital portal that maps its global network of over 18,000 cybersecurity partners as individual “planets.” The portal provides searchable partner information, visualises participation levels and status tiers, and highlights success stories and joint solutions, underscoring Kaspersky’s focus on strengthening its channel ecosystem and co‑innovation capabilities.

Entities

Kaspersky Lab · Partnerverse

Timeline

  1. 16 days ago

    [TECHNOLOGY] 3 sources
    Kaspersky unveils Partnerverse, interactive portal for global partner ecosystem

    Kaspersky launched Partnerverse, an interactive portal visualising its 18,000+ global partners as planets with status rings and colours, offering searchable success stories and partner details.

  2. about 1 month ago

    [TECHNOLOGY] 3 sources
    Kaspersky adopts WebEngage platform to boost B2B customer engagement

    Kaspersky teams with WebEngage to create a data‑driven B2B engagement platform, already reaching 500,000 users and adding marketing‑automation capabilities, with further integration planned.

Sources

itvoice.in · lankanewspapers.com · thaipr.net