Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 10 sources · 5 days · First seen 12 days ago · Last updated 7 days ago

Kaun Banega Crorepati Season 18 commercial developments

Overview

The eighteenth season of the Indian quiz show Kaun Banega Crorepati premiered on 10 August 2026 on Sony Entertainment Television and the streaming platform Sony LIV. The season has seen significant commercial activity, with Sony LIV reporting an 80 percent year-on-year increase in advertising revenue and a 50 percent rise in premium CPM rates.

More than 25 sponsors have joined the season, including Google Gemini, Maruti Suzuki, PhonePe, Bharat Petroleum, and UltraTech Cement. Additionally, Ai plus Smartphone announced a partnership with the program to promote its focus on transparency and privacy as it seeks to establish itself in the Indian technology market. The show continues to be hosted by Amitabh Bachchan.

Entities

Kaun Banega Crorepati · Amitabh Bachchan · Google Gemini · Sony LIV · Maruti Suzuki

Timeline

7 days ago

[BUSINESS] 8 sources
Ai plus Smartphone partners with Kaun Banega Crorepati Season 18
Ai plus Smartphone has partnered with the 18th season of the popular Indian television show ‘Kaun Banega Crorepati’ to build brand trust and reach audiences across India.
12 days ago

[BUSINESS] 2 sources
Kaun Banega Crorepati Season 18 drives 80% ad revenue surge on Sony LIV
KBC Season 18, launched on 10 Aug 2026, secured over 25 sponsors and saw Sony LIV ad revenue jump 80% with CPMs up 50%, driven by integrated brand placements.

Sources

deccanchronicle.com · haberout.com · indianbroadcastingworld.com · marketingmind.in · medianews4u.com · mobilityindia.com · news.abplive.com · socialnews.xyz · weeklyvoice.com · yespunjab.com