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2 clusters · 2 sources · 11 days · First seen · Last updated

King Protea nightlife social media services

Overview

King Protea Co., Ltd. launched a specialized social media management service designed for the nightlife industry, including cabaret clubs, host clubs, and concept cafes. The company utilizes an ‘experiment-verify-share’ model, using its own concept cafe in Sapporo to test strategies before implementation.

Following the launch, the company released case studies detailing the effectiveness of its multi-platform approach on TikTok, Instagram, and Threads. Reported outcomes include a 3.2-fold increase in customer visits for cabaret clubs and a 9-fold increase in recruitment applications for host clubs. The company’s methodology emphasizes humanizing staff through short-form video to build trust and using content to showcase workplace atmosphere rather than traditional advertisements.

Entities

Kazuto Kishimoto · TikTok · Instagram · King Protea Co., Ltd. · Threads

Timeline

  1. [BUSINESS] 2 sources
    King Protea reveals SNS marketing strategies for nightlife industry

    King Protea has unveiled SNS marketing strategies for the nightlife industry, achieving up to a 9-fold increase in recruitment and a 3.2-fold rise in new customer visits via TikTok and Instagram.

  2. [BUSINESS] 2 sources
    King Protea launches specialized SNS management service for nightlife industry

    King Protea has launched a specialized SNS management service for the nightlife industry, using data from its own operated concept cafe to provide proven marketing strategies.

Sources

ascii.jp · prtimes.jp