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Koala JP sleep competition in Tokyo

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2026-09-18 12:15 UTC → 2026-09-21 07:36 UTC · added ~~removed~~

Koala JP has announced a sleep competition titled ‘Mattrace by Koala,’ scheduled for October 5, 2026, in Minami Aoyama, Tokyo. The event aims to identify the individual with the highest sleep quality during a controlled 90-minute ~~session. Participants~~ session on Koala mattresses. Sixty participants will be monitored using devices to track metrics such as sleep depth, stability, and the time required to fall asleep. ~~While initial reports estimated the grand prize at approximately $12,800, subsequent details valued the 2.22 million yen prize at roughly $15,000.~~ To ensure fairness, contestants must be at least 20 years old and are prohibited from using sleep medications or intentional sleep deprivation. The competition may include unexpected disturbances to test sleep resilience, and scoring is being developed under medical supervision. The grand prize for the highest scorer is 2.22 million yen, valued at approximately $15,000 or 12,500 euros. Additional awards may be presented for categories such as the deepest sleep and the most unusual sleeping positions. The event also features preparatory ‘sleep gymnastics’ and may involve random sleep aids to test adaptability. Beyond the marketing aspect, organizers intend to use the competition to raise awareness regarding chronic sleep deprivation in Japan, which is often driven by stress and long working hours.

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