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Książulo launches Muala Pizza in Żabka stores

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2026-10-09 19:02 UTC → 2026-10-11 20:48 UTC · added ~~removed~~

Polish food influencer Szymon Nyczke, known as Książulo, is expanding his commercial presence through a new product line. Following his restaurant review activities, Nyczke announced the launch of ‘Muala Pizza’, a branded line to be distributed through the Żabka convenience store chain. Scheduled for release on October 7, 2026, the product line features American-style thick crust pizzas, distinguishing itself from the Neapolitan-style options currently available at Żabka. The initial launch includes pepperoni (branded as ‘Fat Peppa’) and cheese with jalapeño (branded as ‘Fat Cheese’) flavors, retailing for approximately 24.99 PLN. While the brand is Polish, production takes place in Slovakia to meet technological requirements for quality and repeatability. ~~Nyczke noted that while the cheese is sourced from Poland, the salami is from Hungary.~~ Recent clarifications indicate the pizzas are chilled rather than frozen and are intended to be prepared in-store using existing equipment. The rollout covers more than 13,000 Żabka locations. The launch has sparked significant debate and a public relations crisis. While some fans support the venture, others have criticized the move as a departure from his independent reviewer persona. This has led to accusations of compromised credibility, with some local restaurant ~~owners who previously displayed~~ owners, such as Szamka kebab in Września, publicly removing his ‘Muala’ quality ~~seal publicly removing it, citing a loss of the symbol’s meaning.~~ seal. Conversely, ~~some businesses, such as~~ businesses like Ayla Gemüse Kebab in ~~Sopot,~~ Sopot have expressed loyalty, viewing the sticker as a source of pride. Nutritional concerns have intensified. Experts, including Prof. Łukasz Balwicki and Dr. Paulina Metelska, have warned that the product’s high caloric content (between 1,640–1,780 kcal) and salt levels may drive impulsive, unhealthy food choices among youth. ~~Consumer sentiment remains split; Res Futura data indicates approximately 47% of online reviews are positive, while 45% are negative, with TikTok driving 53%~~ Following the launch, Nyczke addressed the backlash, noting a loss of over 19,000 subscribers. Industry estimates suggest he could earn roughly 1 PLN per unit sold, depending on licensing agreements. Despite the ~~discussion.~~ controversy, Nyczke intends to continue his content, recently pivoting to reviewing smash burger establishments.

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