[REVISION HISTORY]

La Vuelta influencer controversy

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-08-25 23:10 UTC → 2026-08-26 02:15 UTC · added ~~removed~~

La Vuelta organizers implemented restrictions on social media influencer Erola Jons following backlash regarding her conduct during the race’s opening stages in Monaco. Jons, who was hired by Unipublic to engage younger audiences, faced criticism from journalists and professional teams, such as UAE Emirates, for behavior described as “disrespectful and unprofessional.” ~~Her actions~~ Specific incidents included Jons using nicknames for race leader Tadej ~~Pogačar and making provocative~~ Pogačar—such as “Pogachitar”—and asking him why he was “hyperventilating” upon seeing her. Further controversy arose from comments ~~toward several cyclists.~~ directed at cyclist Josh Tarling during a period of family bereavement. In response, organizers limited Jons’ access to restricted areas, ~~such as~~ including podium preparation ~~zones~~ zones, changing areas, and starting or finishing enclosures, and prohibited direct contact with riders. ~~She~~ While she remains part of the official digital coverage, her role has been ~~instructed~~ redirected to ~~moderate~~ focus on interacting with the public and fans in designated areas. The organization clarified that her ~~language to better suit a professional sporting event.~~ position is intended for entertainment and social media engagement rather than traditional sports journalism. Former cyclist Alberto Contador ~~has since commented on the situation, noting~~ noted that the decision to limit Jons was intended to protect the event’s image and reduce tension. ~~Contador~~ He also addressed the competitive landscape of the race, identifying Pogačar as the primary favorite.

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