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Lancia 120th anniversary celebrations

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2026-11-02 10:18 UTC → 2026-11-06 10:57 UTC · added ~~removed~~

Lancia is marking its 120th anniversary by highlighting its historical contributions to automotive design and engineering. To celebrate, the brand is hosting the Lancia Design Days in Turin from November 4 to 7, 2026. The exhibition at the Heritage ~~Hub~~ Hub, located in the historic Mirafiori industrial complex, features ten significant models spanning nearly nine ~~decades, ranging from~~ decades. Notable vehicles include the 1937 ~~Aprilia to recent~~ Aprilia, the 1954 Aurelia B24, and the 1973 Stratos Stradale, as well as transition-era concepts like the 1998 Dialogos, the 2000 Nea, and the 2003 Fulvia Concept. Recent design ~~concepts.~~ manifestos, such as the Pu+Ra Zero and Pu+Ra HPE, are also on display. The event includes ~~workshops~~ workshops, live sketching, and ~~meetings with designers~~ virtual reality experiences led by Centro Stile professionals to demonstrate how ~~the brand's~~ heritage informs current and future models like the Ypsilon and Gamma. Expanding its anniversary initiatives, Lancia has announced it will serve as the official automotive partner for the 44th Torino Film Festival in late 2026. As part of this partnership, the brand will provide a fleet of new Gamma models to transport film professionals and guests, emphasizing an aesthetic of elegance. Parallel to the design focus, the brand is tracing its technical milestones since its founding in 1906. Historical innovations cited include the monocoque chassis and independent front suspension of the Lancia Lambda, the mass-produced V6 engine of the Aurelia, and aerodynamic advancements in the Aprilia. The brand's evolution continues through its transition from classic luxury models to modern electric vehicles, such as the electric Ypsilon HF.

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