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Latin American digital commerce and consumer trends
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2026-10-24 06:33 UTC → 2026-10-25 09:46 UTC ·
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Digital commerce in Latin America is experiencing structural shifts, particularly in Mexico and Chile. In Mexico, the online retail market reached 941 billion pesos in 2025, representing a 19.2% increase from the previous year, with a digital buyer base of 72.2 million people. Consumer behavior is increasingly characterized by omnichannel shopping. In Mexico, 71% of consumers utilize both physical stores and online platforms, while only 15% shop exclusively in person and 14% shop solely online. This trend necessitates consistent inventory Recent data confirms that 71% of Mexican consumers continue to use both physical and service across all channels. online stores, with brands increasingly leveraging WhatsApp (68%) and marketplaces (51%) to drive sales. Notably, 10% of online purchases in Mexico are still settled in cash. Social media has become remains a central component of the purchasing journey. Approximately 60.6% of consumers are primarily influenced by content creators during product discovery. Among social commerce platforms, Instagram Shopping leads with 35.7% of declared purchases, followed by and TikTok Shop at 34.1%. In Chile, ecommerce sales are projected have emerged as dominant platforms for influencer-led discovery. However, a significant trust gap has appeared in global marketing trends for 2026: while 62% of marketers expect generative AI to reach approximately US$ 10.6 billion play a decisive role in 2026. Growth brand recommendations, only 23% of consumers trust these AI-driven suggestions. This digital evolution is noted across various categories, including food occurring alongside growing concerns regarding cognitive sovereignty. Experts argue that individual autonomy is under threat from algorithms, artificial intelligence, and beverages, which recorded US$ 1.76 billion in sales, the attention economy. The concentration of digital infrastructure among few corporations is seen as a risk to cultural and electronics democratic autonomy, prompting calls for state regulation and technology, which maintains the highest volume at roughly US$ 4.6 billion. algorithmic literacy to protect populations from digital persuasion and filter bubbles.
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- 2026-10-25 09:46 UTC Latin American digital commerce and consumer trends
- 2026-10-24 06:33 UTC Latin American digital commerce and consumer trends
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