Latino Voter Economic Priorities

In July 2026, Voto Latino’s survey of 1,388 Hispanic voters found that economic concerns—particularly inflation, wages and housing costs—had overtaken immigration as the primary factor shaping political preferences. The organization recommended that Democratic campaigns focus on the economy, noting that an ad emphasizing rising living expenses boosted Democratic sympathy by 14 points and reduced support for Republicans. The survey also highlighted that a significant share of respondents were experiencing financial strain, with many postponing bill payments or skipping meals.

By early August, the focus shifted to Texas, where Latino attendees at the UnidosUS conference reiterated that cost of living topped their priorities, ahead of jobs, wages and even immigration. Polls presented at the event indicated a notable erosion of support for former President Donald Trump among Latino voters, with about 20 % of those who backed him in 2024 now saying they would not support him again. Democratic candidates, including the gubernatorial nominee, highlighted the growing influence of Latino voters, suggesting the economic concerns could translate into a political advantage for the party.