Launch of easyShop.com marketplace in Europe

The multi-category marketplace easyShop.com, founded by Sir Stelios Haji-Ioannou, has officially launched in Ireland and 20 other European countries. Operated by OnCommerce, the platform is positioned as a challenger to Amazon by utilizing a business model that supports retailers rather than competing with them.

To differentiate itself, easyShop does not hold its own stock or sell private-label products; instead, every product belongs to an individual retailer. The service aims to assist small and medium-sized businesses with international expansion by allowing them to access 21 different markets through a single account, featuring automated VAT calculations to reduce administrative complexity. Hundreds of retailers were active on the platform ahead of the Black Friday and holiday shopping seasons.

Recent updates indicate the platform is actively expanding its seller base in preparation for the Black Friday and Christmas shopping seasons. Additionally, the marketplace has introduced a rewards system known as ‘plusPoints’ to incentivize shoppers. The expansion of the ‘easy’ brand family into the e-commerce sector now includes Greece, where easyShop enters a competitive landscape alongside local players like Skroutz and Shopflix, as well as international giants such as Amazon, Temu, and AliExpress.