[REVISION HISTORY]

Lava International product and market expansion

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2026-10-21 09:43 UTC → 2026-11-02 07:02 UTC · added ~~removed~~

Lava International has expanded its product offerings and market reach through new device launches. The company first announced the Bold N4 Lite, an affordable smartphone scheduled for sale on Amazon starting September 3, 2026. Following this, the company announced its official entry into the United Kingdom market with the launch of the Agni 4N. Sunil Raina, Managing Director of Lava International Limited, described the UK expansion as a “significant milestone in the company’s global journey.” Further expanding its budget lineup, Lava launched the Bold N4 Lite in India and the Virat V1 4G in the Philippines. The Bold N4 Lite in India features a 6.56-inch display, a Unisoc 9863A chipset, and a MIL-STD-810H durability rating. To bolster its budget-to-midrange 5G portfolio, the company introduced the Bold N4 Pro 5G in India. Priced at an introductory ₹13,999, the device features a 6.75-inch HD+ 120Hz display, a 6,000mAh battery, and a 6nm Unisoc T8200 5G chipset. Lava also expanded its premium offerings in India with the Virat Curve 5G, which features a 6.67-inch 3D curved AMOLED display and a unique rear mini-display. On September 29, the company launched the Shark 2 Pro 5G in India, priced at ₹16,699. In October, Lava introduced the Aura Curve 5G, a device in its new Aura series priced at ₹23,999. This model also includes a rear mini-display and features Vayu AI capabilities, such as AI Circle Search and AI Voice Translation. Additionally, the company held a Diwali 2026 promotional sale on Amazon and Flipkart, offering discounts across the Agni, Virat, and Bold series. In late October, Lava announced it will increase smartphone prices in India by up to ₹3,000, effective November 15, 2026. The company attributed this revision to global shortages of memory components, including RAM and NAND flash storage, which have raised procurement costs.

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