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2 clusters · 5 sources · 8 days · First seen · Last updated

LEGO consumer promotions and rewards

Overview

LEGO initiated a series of promotional events in October 2026. The period began with a double Insiders points promotion running from October 13 to October 19, which coincided with the release of the ‘Restaurants of the World: Italy’ gift with purchase set.

Following the conclusion of the points promotion, the company launched several regional Gifts with Purchase (GWP) offers. These included a global Halloween-themed promotion featuring a free Fun Halloween Skeleton polybag for qualifying purchases. Other regional offers varied by location, such as a Luminous Ghost set in the US and Canada, a Floral Picture Frame in the UK and EU, and the return of the Restaurants of the World: Japan set in Australia, New Zealand, and Singapore.

Entities

LEGO

Timeline

  1. [BUSINESS] 2 sources
    LEGO launches new regional Gifts with Purchase offers

    LEGO has launched new regional Gifts with Purchase offers and a global Halloween promotion following the end of its October Double Insiders Points event.

  2. [BUSINESS] 4 sources
    LEGO to host double Insiders points promotion in October

    LEGO will host a double Insiders points promotion from October 13 to 19, 2026, coinciding with the release of the Restaurants of the World: Italy gift with purchase set.

Sources

bricksfanz.com · jaysbrickblog.com · stonewars.de · thebrickfan.com · thebrickpost.com