[REVISION HISTORY]

Lexus market expansion in Southeast Asia and China

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2026-08-29 05:47 UTC → 2026-08-31 05:12 UTC · added ~~removed~~

Lexus has expanded its presence in Southeast Asia through new product launches and market growth. In August 2026, the brand introduced the eighth-generation ES sedan at the Gaikindo Indonesia International Auto Show, offering both hybrid and fully electric versions. Following this debut, Lexus planned to roll the model out to Malaysia, Thailand, and Vietnam. By late August 2026, Lexus had overtaken Mercedes-Benz to become the best-selling luxury car brand in Vietnam for the first seven months of the year, recording 1,247 registrations. This growth in Vietnam was largely attributed to hybrid models like the RX SUV, which benefited from tax incentives under Decree 360/2025. ~~Additionally,~~ Despite having fewer dealerships than German rivals, Lexus demonstrated high sales efficiency in the region. In India, Lexus launched the all-new ES 350h, a locally manufactured self-charging hybrid featuring a 2.5-litre petrol engine. In Vietnam, the brand plans to introduce the ES lineup in 2026, including the hybrid 350h and the ES 500e, which marks the brand’s first battery electric vehicle (BEV) offering in the Vietnamese market. To bolster its electric vehicle portfolio, Lexus announced plans to produce a next-generation electric crossover at a new facility in Shanghai, ~~China, utilizing~~ China. This model will utilize gigacasting ~~technology to improve range~~ technology—casting large aluminum components as a single unit—to reduce weight and ~~competitiveness.~~ extend driving range as the brand seeks to regain competitiveness in the Chinese EV market.

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