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[SITUATION] · [QUIET] · [BUSINESS]

5 clusters · 14 sources · 29 days · First seen · Last updated

Lidl and Action offer budget cleaning product ranges

Overview

In late July 2026, Lidl expanded its low‑price home‑care range in Spain with the Silvercrest 4 V electric grout‑cleaning brush, sold for €14.99. The rechargeable brush offers 15 interchangeable heads, runs up to 60 minutes on a lithium‑ion battery, and is water‑resistant (IPX5). A few days later, Lidl announced a steep price cut on its Parkside 1250 W carpet‑and‑upholstery vacuum, a wet‑dry cleaning unit with a 7.5 m power cord, spray hose, and separate water tanks. The discount sparked expectations of long queues in stores across Kosovo and Spain, while Rowenta’s Clean‑It vacuum in Spain was also promoted at its lowest price with comparable spray‑and‑extract functionality. By the end of July, Lidl’s weekly flyer in Portugal advertised a Vileda steam‑cleaning machine at €59.99 and a SilverCrest 2‑in-1 cordless vacuum at €64.99, alongside heavily discounted Vileda accessories. In early August, the retailer continued promoting Silvercrest appliances in Denmark and Kosovo, including an 800-watt carpet and upholstery cleaner for textiles and a 2-in-1 cordless handheld vacuum and wet mop featuring cyclonic technology. In mid-August, Lidl continued positioning its Silvercrest 2-in-1 cordless stick vacuum with mopping function as an affordable alternative to high-end brands like Dyson. The device features an ECO mode with 6,000 Pa suction for up to 45 minutes of battery life and a boost mode providing 9,000 Pa. During the same period, retailer Action offered a Beldray handheld steam cleaner for €29.95, which features a 0.4-liter water reservoir and reaches temperatures up to 140 degrees. By August 18, Action expanded its budget offerings to include a Hombli smart robot vacuum with a mopping function for €89.95, which features app control and an 180-minute operating time. By August 22, Lidl expanded its upholstery cleaning options in France with the Silvercrest SPR 800 A1.

Entities

LIDL · Silvercrest · Kosovo · Beldray · Spain

Timeline

  1. 20 days ago

    [BUSINESS] 2 sources
    Lidl offers Silvercrest upholstery cleaner for under 60 euros

    Lidl is selling the Silvercrest SPR 800 A1, a 59-euro injector-extractor cleaner for upholstery, mattresses, and carpets, which has earned high customer ratings.

  2. 25 days ago

    [BUSINESS] 4 sources
    Action and Lidl offer budget cleaning appliances

    Retailers Action and Lidl are offering various budget-friendly cleaning tools, including steam cleaners, robot vacuums, and 2-in-1 stick vacuums.

  3. about 1 month ago

    [BUSINESS] 2 sources
    Lidl launches discounted steam cleaner and 2‑in‑1 vacuum in Portugal

    Lidl’s 31 July Portuguese flyer offers a €59.99 Vileda steam cleaner and a €64.99 SilverCrest 2‑in‑1 cordless vacuum, plus Vileda accessories discounted up to 55 %.

  4. about 2 months ago

    [BUSINESS] 5 sources
    Lidl vacuum cleaner sale sparks long lines in Kosovo and Spain

    Lidl’s discounted Parkside wash‑dry vacuum sparks long queues in Kosovo, while Spain’s Rowenta Clean‑It offers similar spray‑suction technology at reduced price.

  5. about 2 months ago

    [BUSINESS] 2 sources
    Lidl introduced a 4‑V electric grout‑cleaning brush in Spain

    Lidl launched a €14.99 electric grout‑cleaning brush in Spain, offering multiple heads, water‑resistant design and up to 60 minutes of battery life, while DIY guides suggest household mixes like baking‑soda‑hyd

Sources

dijalog.hr · ipadizate.es · iphoned.nl · larazon.es · lasemainedansleboulonnais.fr · leak.pt · letribunaldunet.fr · magazine-hd.com · marketo.com · musiker.at · nextplz.fr · ocio.lne.es · top-shqip.mk · xatakahome.com

This summary has been updated 5 times: see revision history