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Lili Reinhart film promotion fashion

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2026-09-25 00:27 UTC → 2026-09-28 19:44 UTC · added ~~removed~~

Actress Lili Reinhart has utilized cinematic fashion references during the promotional press tour for her film, ‘The Love Hypothesis’. Working with stylist Ib Abdel Nasser, Reinhart has adopted a “method dressing” approach, specifically utilizing a “Rom-Com Baddie” theme. Rather than opting for “science couture” related to her character’s role as a biology PhD candidate, the duo has focused on fashion homages to iconic leading ladies from 1990s and early 2000s romantic comedies. Her wardrobe has included recreations of looks from films such as ‘Uptown Girls’, ‘How to Lose a Guy in 10 Days’, and ‘13 Going on 30’, including a tribute to the late Brittany Murphy. In addition to her fashion choices, Reinhart, who serves as an executive producer on the Prime Video adaptation of Ali Hazelwood’s novel, has engaged in unconventional marketing. This includes high-engagement TikTok content filmed on set, which resulted in the studio hiring a dedicated creator for the project. The film, directed by Claire Scanlon, stars Reinhart as PhD student Olive Smith alongside Tom Bateman, who plays Professor Adam Carlsen. The plot follows the two scientists as they enter a fake relationship to assist a colleague. Reinhart, primarily known for horror and drama roles, expressed enthusiasm for the project and the opportunity to participate in a press tour centered on romance. Beyond the current promotion, Reinhart has expressed interest in future film endeavors, specifically stating a desire to adapt a novella about lesbian vampires. She noted her intention to bring such stories to the screen because she believes studios are often “too afraid to make” them.

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