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2 clusters · 9 sources · 9 days · First seen 19 days ago · Last updated 11 days ago

Lotte Hotels & Resorts premium service expansion

Overview

Lotte Hotels & Resorts has implemented several initiatives to target international and high-end consumers in South Korea.

In mid-September 2026, the group launched the ‘LOTTE HOTEL REWARDS Exclusive Travel Pass’ for international tourists. This package includes accommodation and collectible T-money transit cards featuring traditional Korean decorative elements, such as ‘jagae’ and ‘sipjangsaeng’. The pass also provides various vouchers for Lotte affiliates, including dining, duty-free shopping, and theme park discounts.

By late September, the company reported a significant financial increase, with first-half operating profit rising by 533.1% to 57.6 billion won. This growth is attributed to a strategy of increasing the value of stays rather than room volume. Additionally, Signiel Seoul and Signiel Busan received ‘Michelin 2 Keys’ for the second consecutive year, recognizing their exceptional stay experiences.

Entities

LOTTE HOTELS & RESORTS · LOTTE World · GS SHOP · LOTTE Duty Free · Signiel Busan

Timeline

11 days ago

[BUSINESS] 2 sources
Lotte Hotels and GS Shop expand premium offerings
Lotte Hotels and GS Shop are targeting premium markets, with Signiel Seoul and Busan earning Michelin 2 Keys for two consecutive years amid rising luxury demand.
19 days ago

[BUSINESS] 7 sources
LOTTE HOTELS & RESORTS launches exclusive travel pass for international tourists
LOTTE HOTELS & RESORTS has launched an exclusive travel pass for international guests, featuring one-night stays and limited-edition T-money cards decorated with traditional Korean motifs.

Sources

biz.heraldcorp.com · ltvnews.net · news.cube-soft.jp · ohsem.me · pingtungtimes.com.tw · sateconomy.co.kr · the-miyanichi.co.jp · thehubnews.net · vir.com.vn