[REVISION HISTORY]

Lula reelection campaign in Brazil

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-26 14:49 UTC → 2026-09-29 14:41 UTC · added ~~removed~~

President Luiz Inácio Lula da Silva’s reelection campaign in Brazil has transitioned from large-scale political rallies to more cost-effective walking tours. During a visit to Montes Claros, Minas Gerais, Lula campaigned alongside various candidates, criticizing political opponents and urging support for PT candidates to secure Senate seats. As the first round of the election approaches, the campaign is redirecting resources toward digital engagement, allocating R$ 12 million for social media promotion. This shift toward walking tours, which utilize pickup trucks with sound systems, is intended to reduce expenses compared to large rallies, which the campaign noted are approximately ten times more costly. Total contracted expenses have reached R$ 64.6 million, as the campaign nears the R$ 88.9 million spending limit set by the Superior Electoral Court. Ten days before the first round of elections, the campaign experienced a temporary disruption when Meta disabled Lula’s Facebook advertising account. While Meta attributed the block to activities that did not follow its rules, the campaign filed an appeal citing a “lack of justification” and sought official clarification, considering escalation to the Superior Electoral Court (TSE). The account was restored the same day. This incident has fueled political debate regarding the influence of American big tech companies and government efforts to regulate digital platforms. Concurrently, polling data indicates a surge for Flávio Bolsonaro, who saw a nearly 10-point increase in voter intention, particularly among male and lower-income voters. In response to the shifting landscape, Lula is weighing whether to participate in the final televised debate to reach undecided voters. Recent developments have intensified scrutiny of Meta’s role in the electoral process. Observers have raised concerns that the platform’s control over information infrastructure represents a “critical vulnerability in Brazilian democracy.”

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