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Magazine Luiza and Shopee e-commerce partnership

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-19 04:17 UTC → 2026-10-22 04:22 UTC · added removed

Magazine Luiza has established a partnership with Shopee to expand its 1P e-commerce sales. Through this agreement, the group will sell inventory from Magazine Luiza and KaBuM!—including electronics, appliances, furniture, games, and IT products—on the Shopee marketplace. Logistics for these sales will be managed by Magalog, the group’s logistics operator. This setup is designed to handle heavy and high-value items, such as large appliances and televisions, which complements Shopee’s existing infrastructure typically optimized for lighter, high-turnover imports. The strategy aims to accelerate 1P sales by leveraging Shopee’s social commerce tools, such as Shopee Lives, Shopee Videos, and ‘double date’ sales campaigns, alongside its network of over 10 million creators and affiliates in Brazil. Products will be featured in Shopee’s Official Stores section, making them eligible for the platform’s coupons and free shipping benefits. This Following the launch of the collaboration follows similar recent agreements by on October 15, 2026, Magazine Luiza with AliExpress, Amazon, and Mercado Livre. Analysts shares experienced a significant rally, rising 74% during October. This surge follows a period of decline earlier in the year, bringing year-to-date gains to approximately 48%. The move is seen as a way to bolster digital sales, which saw an 11.90% decrease in the second quarter of 2026. Financial institutions have responded positively. Itaú BBA raised its 2027 price target for the company from R$ 10 to R$ 16, noting that lower interest rates could boost earnings per share. Additionally, BTG Pactual view the strategy as issued a shift toward targeting segmented audiences through third-party marketplaces rather than competing directly with foreign platforms, while maintaining control over inventory and fulfillment. buy recommendation following the announcement, citing the potential for increased consumer reach.

Versions

  1. 2026-10-22 04:22 UTC Magazine Luiza and Shopee e-commerce partnership
  2. 2026-10-19 04:17 UTC Magazine Luiza and Shopee e-commerce partnership
  3. 2026-10-16 16:52 UTC Magazine Luiza and Shopee e-commerce partnership

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