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2 clusters · 5 sources · 5 days · First seen · Last updated

Maison Margiela fragrance releases

Overview

Maison Margiela Paris has expanded its fragrance offerings with new releases. The brand introduced ‘Replica Autumn Vibes’, a scent utilizing notes of carrot, cardamom, incense, nutmeg, and cedarwood to evoke an autumnal aroma.

Following this, the brand announced its first city-exclusive fragrance, ‘Replica Eau de Parfum Letter Never Sent’, scheduled for launch in Tokyo on October 1, 2026. Designed to capture the atmosphere of Tokyo in 1995, the woody musk scent features a ‘sumi ink accord’ alongside red cedarwood and white musk. The launch will be supported by a year-long concept store at GINZA SIX, featuring a ‘letter bar’ and themed promotional activities in Shibuya and other locations.

Entities

Maison Margiela · Douglas · Tokyo · Ginza SIX · Maison Margiela Paris

Timeline

  1. about 7 hours ago

    [BUSINESS] 2 sources
    Maison Margiela to launch Tokyo-exclusive fragrance

    Maison Margiela is releasing its first city-exclusive fragrance, ‘Letter Never Sent’, in Tokyo on October 1, featuring a woody musk scent inspired by 1995 Tokyo.

  2. 5 days ago

    [CULTURE] 3 sources
    Maison Margiela Paris releases autumn-inspired fragrance

    Maison Margiela Paris offers an autumn-inspired fragrance reminiscent of Pumpkin Spice Latte, while beauty experts suggest using body lotion as a base to improve perfume longevity.

Sources

elle.de · gofeminin.de · jolie.de · mensnonno.jp · wwdjapan.com