[REVISION HISTORY]
Masan Consumer and Group business and capital expansion
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2026-10-22 04:17 UTC → 2026-10-24 01:55 UTC ·
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Masan Consumer is implementing a multi-faceted growth strategy in Vietnam focused on product diversification and market expansion. The company is leveraging its five ‘Power Brands’—CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-Up 247—to capitalize on shifting consumer preferences toward value-driven products. To address the country’s fragmented traditional retail landscape, the company is utilizing its ‘Retail Supreme’ platform to digitize distribution. In tandem with its operational expansion, Masan Group is pursuing enhanced capital market access, including plans to move Masan Consumer from the UPCoM exchange to a listing on the HoSE to broaden its investor base. Financial performance for 2026 has shown significant growth. For the first eight nine months, net revenue reached 77,023 89,118 billion VND, a 52% 52.7% increase year-on-year, with after-tax profit rising to 8,518 billion VND. By the end of the first nine months, net profit year-on-year. Profit before minority interests interest and taxes for this period reached 10,325 billion VND, a 2.3-fold increase compared to the same period last year, surpassing the company’s adjusted base plan for the full year. This figure is approximately 1.5 times the total profit recorded in 2025. Growth was driven by the Consumer Operating System and Masan High-Tech Materials (MSR), the latter of (cOS), which entered a strategic partnership with US-based Elmet Group Co. to supply tungsten products, a deal projected saw revenue increase by 18.7% to generate $1.5 22,656 billion VND, and WinCommerce, which reported an 86% increase in gross profit before interest and taxes. Masan Consumer also achieved record performance, with third-quarter revenue over reaching 8,743 billion VND, marking its initial term. fastest quarterly growth rate in three years. In October 2026, Masan Group announced plans to increase its ownership stake in Masan Consumer through Lepus Investment Joint Stock Company, aiming to raise ownership from 69.4% to approximately 74.9%. Additionally, the Masan ecosystem received 19 recognitions under the Vietnam National Brand program for 2026, covering consumer brands and MSR’s tungsten products. 2026.
Versions
- 2026-10-24 01:55 UTC Masan Consumer and Group business and capital expansion
- 2026-10-22 04:17 UTC Masan Consumer and Group business and capital expansion
- 2026-10-16 09:41 UTC Masan Consumer business and capital expansion
- 2026-10-16 06:43 UTC Masan Consumer business and capital expansion
- 2026-10-08 11:46 UTC Masan Consumer business and capital expansion
- 2026-09-25 02:42 UTC Masan Consumer business and capital expansion
- 2026-09-24 01:11 UTC Masan Consumer business and capital expansion
- 2026-09-21 03:59 UTC Masan Consumer business and capital expansion
- 2026-09-19 04:13 UTC Masan Consumer business and capital expansion
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