[REVISION HISTORY]

Meta expands Marketplace tools, badge & video redesign

Updated 9 times since CLSTR started tracking revisions of this situation.

What changed

2026-07-26 21:51 UTC → 2026-07-26 22:17 UTC · added ~~removed~~

On July 24 2026 Meta ~~launched~~ released a free Seller app for iOS in the United States, giving frequent Marketplace vendors a dedicated tool for ~~inventory,~~ inventory management, unified messaging and AI‑generated product details. The app can import existing listings, supports bulk posting and ~~offers~~ provides performance analytics; a web prototype for high‑volume sellers and Android testing are in development. ~~A few days later, on July 27,~~ Later in the week Meta ~~introduced~~ rolled out a free Verified badge for users aged 18 and ~~older, using~~ older. The badge is granted after a short selfie‑video ~~check. The~~ check that matches the profile picture, a process that takes only minutes. Initially limited to personal Facebook accounts, the gray ~~check‑mark now~~ badge appears on Marketplace, Dating, Groups and profile pages, with ~~the rollout beginning in the United States~~ plans to extend it to news‑feed posts. Pages and ~~set~~ Professional Mode accounts are excluded. The feature is intended to ~~expand globally.~~ help users identify genuine accounts amid rising fake profiles and AI‑generated content, bolstering trust in transactions and interactions. Meta also continued testing an optional full‑screen vertical video feed that opens to a TikTok‑style stream. The test, initially limited to video‑heavy markets, ~~is intended~~ aims to make video the central hub for discussion, community building and commerce on Facebook, with a U.S. launch planned for 2027. On July 26 2026 ~~Meta~~ the company announced that the ~~full‑screen~~ full‑screen, video‑first redesign would enter a trial later in the year, ~~aiming~~ part of a strategy to curb user migration to TikTok after a reported loss of 20 million users in Q1 2026. ~~The redesign is part of the broader strategy to place video at the core of Facebook’s experience.~~

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