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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 18 days · First seen · Last updated

Mexican beverage market consumer trends

Overview

The Mexican beverage market is seeing a shift toward convenient and conscious consumption formats. Initially, producers focused on the youth market by introducing canned wines and cocktails, such as the Grenache-based rosé “Rosadito,” to appeal to millennials and Gen Z through portability and ease of use.

This trend has expanded to include a significant rise in the non-alcoholic and low-alcohol segments. Consumers are increasingly seeking sophisticated mocktails featuring traditional flavors like Jamaica, tamarind, and horchata, alongside an expanding market for non-alcoholic beers ranging from 0.0% to trace alcohol levels.

Entities

Ezequiel Montes · canned cocktail market · Querétaro · Rosadito · IWSR

Timeline

  1. 24 days ago

    [BUSINESS] 3 sources
    Mexico sees growth in non-alcoholic beverage and mocktail markets

    Mexico is seeing a rise in the non-alcoholic beverage market, characterized by the creative use of traditional flavors in mocktails and an increasing availability of 0.0% and low-alcohol beers.

  2. about 1 month ago

    [CULTURE] 3 sources
    Mexican Canned Wine and Cocktails Surge in Youth Market

    Mexican wine and cocktail producers are boosting sales by offering canned drinks, highlighted by the “Rosadito” canned rosé from Querétaro, appealing to youth seeking convenience.

Sources

chilango.com · cybermexico.mx · vinetur.com