[REVISION HISTORY]

Mexico tourism, sustainability and film tourism 2026

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2026-07-30 01:21 UTC → 2026-07-30 12:30 UTC · added ~~removed~~

In mid‑July 2026 Mexico began showcasing its push to integrate sustainability into its meetings‑industry and broader tourism agenda. The IBTM Americas trade show announced a “Change Maker” program that will require exhibitors to demonstrate concrete actions on inclusion, carbon‑footprint reduction or local‑economy support, with digital monitoring and on‑site verification. At the same time, the Guanajuato chapter of Meetings Professionals International (MPI) scheduled a national congress to discuss innovation and sustainable practices, aiming to raise the region’s profile as a meetings‑tourism hub. Two weeks later, representatives from all 32 Mexican states gathered at the 70th Assembly of the Association of Secretaries and Secretaries of Tourism (ASETUR) in Durango. The forum broadened the focus from individual events to sector‑wide strategies, emphasizing innovation, professionalisation, and sustainable promotion plans tailored to each state’s strengths. Participants highlighted the growing role of the audiovisual industry, linking cultural production to tourism ~~growth. The Durango assembly added a special emphasis on “screen tourism,” with audiovisual leaders presenting opportunities for film productions nationwide. Sinaloa announced a~~ growth and underscoring Sinaloa’s new Film Law ~~aimed at attracting projects and creating jobs, underscoring the intent to leverage film locations~~ as a catalyst for local economic ~~development while maintaining~~ development. The Durango assembly, chaired by ASETUR President Roberto Monroy García, featured industry leaders Diana Álvarez Segoviano (COMEFILM), Jorge Alberto Medina Arauna (AMFI) and Mauricio Durán Ortega (CANACINE) who presented evidence that film productions boost hotel occupancy, local commerce and job creation. The meeting approved coordinated tourism‑promotion measures covering innovation, sustainability ~~goals.~~ and professionalisation, and called for shared best‑practice case studies to position Mexico as a world‑leading film‑tourism destination.

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