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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 6 days · First seen · Last updated

Michaels retail and technology expansion

Overview

Michaels is expanding its retail capabilities through new physical store formats and digital technology. The company opened its third “Next Gen” experiential store in Rogers, Arkansas, which features interactive elements such as a Knit & Sew Shop with a Swatch Bar, a Balloon Bar, and specialized customization stations like a Patch Bar.

Following this physical expansion, Michaels launched an omnichannel custom framing experience in the United States and Canada. This digital initiative utilizes 3D and augmented reality (AR) technology, allowing customers to use an online frame builder and project customized frames onto their walls via mobile devices to visualize products before purchasing.

Entities

Michaels · Architectural Digest · David Boone · Condé Nast · Rogers, Arkansas

Timeline

  1. 24 days ago

    [BUSINESS] 2 sources
    Michaels launches 3D and AR custom framing experience

    Michaels has introduced an omnichannel custom framing tool using 3D and augmented reality to help US and Canadian customers visualize frames in their homes before purchasing.

  2. 30 days ago

    [BUSINESS] 2 sources
    Michaels debuts new experiential store concept in Arkansas

    Michaels has debuted its third experiential “Next Gen” store in Rogers, Arkansas, featuring expanded textile selections, interactive customization bars, and enhanced services for rewards members.

Sources

aymag.com · ca.sports.yahoo.com · retaildive.com · shatteredpixel.com