Molly-Mae Hague Tatcha endorsement gains traction

In late July 2026, former Love Island star Molly‑Mae Hague promoted Tatcha’s Dewy Skin Cream on Instagram, describing it as a “fresh‑faced Thursday” and the “nice‑est moisturiser” she’s used in decades. The Japanese‑inspired anti‑aging product, marketed with antioxidant‑rich purple rice, is sold in travel (15 ml, £26), 50 ml (£69) and 75 ml (£97) sizes. Tatcha cites a study showing a 225 % immediate boost in moisturisation and claims benefits such as barrier protection, reduced fine lines and antioxidant defence.

Two days later, the endorsement was reiterated alongside a broader skin‑care recommendation that paired the Tatcha cream with EltaMD’s UV Daily Hydration+ SPF 50 sunscreen. Dermatologists highlighted the sunscreen’s lightweight, hydrating formula for daily UV protection, presenting the combined routine as a daily regimen to maintain skin health and a youthful appearance.

On 26 July, UK retailer Boots ran a one‑day sale on Elizabeth Arden’s anti‑ageing cream, while media coverage continued to stress daily sunscreen use, again citing EltaMD UV Daily Hydration+ SPF 50. In the same report, Hague once more highlighted Tatcha’s Dewy Skin Cream, calling it a “fountain of youth” moisturizer that delivers plumping moisture and antioxidant benefits, reinforcing her endorsement amid a broader surge in UK beauty‑product discounts and trends.