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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 3 sources · 27 days · First seen about 1 month ago · Last updated 7 days ago

Multiplan loyalty program expansion

Overview

The Brazilian shopping center administrator Multiplan has expanded its Multi loyalty program by partnering with LoungeKey to provide airport VIP lounge access.

Under this new arrangement, Platinum customers are granted two free lounge entries every six months, with the ability to use points for further access. Gold customers may also redeem accumulated points for entry. The service is facilitated through the Multi app, which generates QR codes for users to gain entry. This initiative is intended to evolve the Multi app into a broader relationship platform that engages consumers beyond the shopping mall environment.

Entities

Multiplan · Comper · Grupo Pereira · LoungeKey · Fort Atacadista

Timeline

7 days ago

[BUSINESS] 3 sources
Multiplan expands loyalty program to include airport VIP lounge access
Multiplan has partnered with LoungeKey to offer airport VIP lounge access through its Multi loyalty app, marking a first for Brazilian shopping mall administrators.
about 1 month ago

[BUSINESS] 2 sources
LoungePair expands lounge e‑gift cards to New Zealand and Australia
LoungePair teams with Entertainment Publications to sell digital lounge‑access e‑gift cards in New Zealand and Australia, targeting individuals and businesses with on‑demand, membership‑free airport lounge use.

Sources

bowling-tournaments.com · gazeta24h.com · veja.abril.com.br