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Netflix and Stella Artois ‘The Gentlemen’ campaign

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2026-09-05 06:22 UTC → 2026-09-05 07:45 UTC · added ~~removed~~

Netflix and Stella Artois launched ‘The Gentlemen’s Serve’, a global marketing campaign to promote the second season of the series ‘The Gentlemen’. This initiative, the first brand partnership for the series, is a multi-market collaboration under a long-term agreement between Netflix and Anheuser-Busch InBev. The campaign features series protagonist Theo James and Stella Artois ambassador David Beckham, linking the show’s aristocratic themes with the brand’s five-step beer serving ritual. The second season of Guy Ritchie’s crime series premiered on September 3, 2026, and quickly reached the number one spot in streaming rankings. Consisting of eight episodes, the narrative is set one year after the first season and follows Eddie Horniman and Susie Glass as they expand their clandestine cannabis empire from the British countryside to Lake Maggiore, Italy. This expansion brings new conflicts with the Italian mafia, specifically involving crime boss Marco ~~Moretti, while navigating internal tensions regarding the unpredictable decisions of the incarcerated Bobby Glass.~~ Moretti and a local fixer named Cico. Critics and viewers have noted a darker, more ambitious tone, describing the season as ‘more profound and darker’ and noting Eddie’s evolution from a reluctant aristocrat into a seasoned, cunning crime lord. Plot developments include Eddie’s ambition to seek a seat in the House of Lords to advocate for cannabis legalization. The ~~series continues to blend Ritchie’s signature style~~ season concludes with high-stakes personal tragedy following the death of ~~dark comedy, fast-paced action, and stylized violence.~~ Eddie’s new wife, Bella, in a seaplane explosion, a development that drives Eddie toward a quest for revenge. Netflix has confirmed a third season, with Theo James indicating production is expected to begin ‘very, very soon’.

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